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About Me

Hi, I'm Jack Robbins, a data scientist and analytics leader who transforms complex data into clear, actionable strategies for high-growth companies. I currently work on the GTM Data Science team at Notion, where I partner with marketing and revenue leaders to drive growth through data-driven decision making.

Previously, I drove Marketing Analytics & Strategy at Slack, where I developed frameworks and insights that shaped go-to-market strategy. Before that, I served as a Senior Business Intelligence Analyst at Procore Technologies. Through nearly a decade in analytics, I've developed expertise in business intelligence, marketing analytics, and data strategy—always connecting data to real business outcomes.

I help organizations unlock the full value of their data by optimizing pipeline performance, measuring campaign impact, and building scalable reporting infrastructure. I specialize in helping fast growing companies build repeatable measurement frameworks that help identify high ROI opportunities.

Services

After nearly a decade spanning across many analytics and data functions at some of the industry’s most successful brands, I’ve seen the most common data problems that marketing teams face across all stages of their growth. From scaling marketing analytics at Procore through IPO readiness, to navigating data integration and standardization through the Slack/Salesforce acquisition, and then leading B2B marketing data science efforts at Notion, I have a broad skill set that can help nearly any business get more out of their marketing spend.

Example Projects I’ve driven

  1. Notion & Procore: Full Funnel observability tracking MQL to Pipeline Creation and Closed Won business.
    1. Unlocking flexible and impactful conversion rate reporting across multiple Salesforce Objects.
    2. Stood up standardized reporting cadences to get all stakeholders on
  2. Notion: SEO opportunity sizing and topic clustering.
    1. Leverage multiple SEO data providers to identify competitor traffic keyword trends, used LLMs to cluster high value keywords into topics so marketing teams could create high performing, competitive content.
  3. Slack & Notion & Procore: stood up multi-touch attribution models that drove high impact budget decisions.
  4. Notion: Identified key product usage signals that indicated sales-ready workspaces and built data pipelines that allowed for segments to be marketed to via Marketing Automation Platforms and sales outreach tools.

I specialize in the following areas